Electronic Lawyer Marketing Strategy

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Electronic Lawyer Marketing Strategy I.    Products A.    Online Interactive Questionnaires 1.    Audit a.    Jail Intake b.    Bondsmen 2.    Solicitation for Representation B.    Documentation C.     Research Repository D.    Legal Lexicon II.        Electronic Lawyer Business Pl ... A.        Clients Market Their Case To L ... B.    Marketing Strategy 1.    Online Evaluations a.    Solicitations for Representation b.    Electronic Paralegal 1)    Inference Engine 2)    Document Preparation i    3d Mindspace Considerations ii.    Back Pathing iii.    Tangents a)    Code Implications b)    Document Development 2.    Lawyer Websites 3.    Bail Bond Association a.    Provide access to lawyers b.    Sign up Bondsman as Legal Insuranc ... c.    Tools for Bondsmen 1)    Build Skip Trace Database i.    Degrees of Separation Analizer ii.    Police Resource iii.    Bonding Decision Maker 2)    Lawyer Assistance i.    Legal Insurance ii.    Electronic Paralegal d.        Income Source 4.    Document Preparation III.        A Comprehensive Solution A.        Mapping Expertise B.        Mining Down the Code C.        Fully Hyperlinked Standard For ... D.        Litigation Guide E.        Lexis on Steroids IV.        Company Structure A.        Expert Extraction B.        Research Team 1.        Paralegals 2.        Programmers 3.        Web Master C.        Libraries D.        Professional Organizations E.         Direct Online Marketing V.        The Product V.        Marketing Strategy and Impleme ... A.    General Public 1.    Online Audit 2.    Document Sales B.     Professionals 1.    Libraries 2.    Professional Organizations a.    Lawyer Associations b.    Bail Bond Associations c.    Legal Assistance Groups 3.    Online Marketing 3.    Lawyer Referrals Without Entanglem ... 4.    Para-legal Services 5.    Jump-Start for New Lawyers 6.    Legal Insurance VI.        Financial Analysis VII.    Milestones This is a map of the Legal Earth White P ...
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Electronic Lawyer Marketing Strategy

The Legal Earth Project is not a hack of existing technology, it is a whole different paradigm.   

Years ago someone got the idea to to organize legal issues alphabetically then attach key words as search aids.  It is a method of legal research that has been used for generations.  It was, however, a horrible idea.  By naming then alphabetizing legal issues they separated the issues from the underlying fact sets that lead to the issues.   

What we have done is organize the legal issues by the fact sets which lead to the issues.  Fore every legal issue, there will be a set of facts necessary to establish the legal point.  We have simply mapped the elemental point and saved links to the relevant case law. 

This re-organization has led to an whole different set of possibilities.  

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I. Products

We have developed a number of products that will dramatically change the way law is practiced.  The online questionnaires are the backbone of the system.  They will be used as an online prospecting tool.

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A. Online Interactive Questionnaires

Our online, interactive questionnaires are our benchmark products.  They are designed to be intuitive and engaging.  The questions we ask are carefully crafted to engage the user by asking questions that will trigger, what in Neuorlinguist Programming (NLP) is referred to as "Trans-dirivational Search."  Well crafted questions have an almost hypnotic effect on the subject.  There is something about the human physique; we are feel this compulsion to answer. This is especially true if the question goes to the internal state of the user. 

For the most part, we know the general mental state of most anyone seeking help with a legal issue.  We start by pacing the user's internal state then lead the user from their state of anxiety, fear, and confusion to a realization that they have remedy and we are the ones who can provide it.

We ask questions calculated to intrigue the user as we ask for information they knew but did not realize was important.  In this way we get rapport and trust. 

There is much more to the technology.  The value of a static set of mapped questions allow us to monitor the responses we get to insure integrity, and truthfulness of the answers.

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1. Audit

The questionnaire is designed to grab the interest of the user by asking questions which go directly to the prospect's personal issue.  We start by asking seeming simple questions which go to legal issues the prospect may not have known about. 

By this method, we gain their attention an interest.  We inform them about potential remedy, not by telling them, by asking questions which go to the issues.  This induces the prospect to come to the conclusions that they have remedies they did not know about. 

Each time a user selects and answer, a statement is placed in the output document that is displayed to the right of the questions.  Without having to explain, the prospect will quickly realize that we are creating a statement from their answers and they are going to want this statement. 

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C. Research Repository

While our questions are presented to the user one at a time, when we develop them we do so using a digital map.  This map can be made available to the legal professional to use when interviewing a clients as a checklist.  The professional can open the map and easily visualize the current circumstance of the client.

We call this a Research Repository as, not only can the professional user open the map and visualize the client's circumstance, s/he can also quickly and efficiently locate any legal point or issue.  At each point or issue, the professional will have access to all the related case law that has been linked there. 

No more keyword searches or reading 50 to 100 cases to find the first case on point and no more missing cases. 

If we miss something, we will only miss it once as it will then be incorporated into the system.

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II. Electronic Lawyer Business Plan
We have developed a expert modeling tool.  With this tool, we are in the process of capturing the corpus juris (body of law) in the form of a visual map.  Any lawyer, regardless of his/her level of knowledge in a specific area of practice, can open the map and follow a particular set of circumstances through the map and isolate all the facts, law, and legal elements bearing on a particular case. 


We are seeking funding to flesh out the remaining codes, rules, and regulations into the expert structure then make the structure available to practitioners in the specific areas of practice so that they can fill in any issue or elements that may be missing, or make adjustments based on new developments and changes in the field. 

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B. Marketing Strategy

We have developed a product that will be compelling to lawyers.  Once we have it implemented, it will so dramatically increase the effectiveness of any lawyer using it that all lawyers will have to have the product in order to compete.  We also have a method of marketing that can get our product in the hands of every lawyer in the state in a very short time. By providing the questionnaire we have developed to a person in need of legal assistence we develop a report we can then send to every lawyer practicing withing a venue as a solicitation for representatoin.  We also have some unique ways of getting in front of people who need our questionnaire.

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1. Online Evaluations

We will design online websites where people can go to get an electronic evaluation of their case.  The user will then have the option of allowing us to send the evaluation to every lawyer practicing in the venue.  We will build the questionnaire portion as a plugin that can be plugged into any existing website.  We can then make the plugin available to other websites as a resource for their clients.

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b. Electronic Paralegal

The questionnaires we produce are simply front ends for a legal inference engine and document preparation tool. 

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1) Inference Engine

We are developing a referential engine interlinked to a database library intended to contain the corpus juries in such a fashion that all the codes are interconnected.  By extracting the expertise of a number of experts and including the links they make between codes, rules, and regulations, we can develop an inference library.  This library will contain the inferences expert lawyers make that will allow our engine to consistently apply the lawyers intuition.  We explain 3D Mindspace elsewhere, but reference is relevant here.  Our model demonstrates that "intuition" as humans experience may merely be the pushing into direct awareness of conclusions and considerations made by aspects of mind which act in the peripheral awareness.  Experts have intuitions because they do sophisticated internal calculations.  Our inference engine will use those intuitions to interconnect all the codes, rules and regulations into a library of knowledge. 

Disclaimer:

This is not "artificial intelligence."   This tool will merely connect the dots as we collect them.  It may give the unschooled the impression of intelligence, but it is only a machine connecting the dots human beings have programmed into it.  As to artificial intelligence, we are, at this point, unable to determine what organic intelligence is beyond connecting dots.  It would be ludicrous for us to try to create artificial intelligence when we don't really know what intelligence is.  But, we are working on it. 

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2) Document Preparation

We are developing a 3 dimensional mapping software that will map out included side issues.  Conscious thought is two dimensional.  We tend to move in time and space from point to point in two dimensions.  However, we do encounter tangents that we sometimes take.  When follow a tangent, there is a good chance we will wind up misdirected.  This prevents people from being able to actively examine many of the implications encountered in an ongoing situation. 

In order to overcome the inherent limitations of a two dimensional mind space, we have developed a method of presentation that, while two dimensional, give the impression of a third dimension in that it allows for tangent recovery. 
When an answer implicates a tangent, we place a tangent marker and continue.  Once we have exhausted a direct line of thought to an end point, then we come back and address each marker individually.  Visually we will project this intersection of direct connection and tangent with intersection planes.  The map is truly a map.  While the conscious aspect is paying attention to a specific point, the peripheral awareness is taking a mental snapshot of the surrounding neighborhood.  Where we have left a marker, the peripheral awareness has an internal representation of the marker and when we are looking for it, our inner awareness will direct us to it. 
When walking through the woods, stop on occasion and look back.  You inner mind will take a snapshot of what the train behind you look like so that when you try to retrace your steps, it will have an internal reference.  This is a similar concept.  When we encounter an interruption in the flow of thought caused by a tangential consideration, we appease the apprehension the mind experiences over concern that something important may be missed by putting a marker on the trail.  This allows the mind to go back to the flow with full knowledge that the implication will not be lost.  

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iii. Tangents

When walking through the woods, stop on occasion and look back.  You inner mind will take a snapshot of what the train behind you look like so that when you try to retrace your steps, it will have an internal reference.  This is a similar concept.  When we encounter an interruption in the flow of thought caused by a tangential consideration, we appease the apprehension the mind experiences over concern that something important may be missed by putting a marker on the trail.  This allows the mind to go back to the flow with full knowledge that the implication will not be lost.  

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3. Bail Bond Association

The current bail bond association, Professional Bail Bondsmen of Texas, is underfunded and ineffective as an advocate for bondsmen.  It is underfunded as bondsmen are dropping out of the association becuase they find no value in membership.  There is a window of opportunity for us to open an association and give us reason to solicit every bondsman in the state to join our association.  This will give us access to almost every person bonded out of jail in the state of which there are approximately 1,000,000 every year.  The people being bonded out will then provide us with a way to market our product to every lawyer within a jurisdiction.

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c. Tools for Bondsmen

The most stressful part of being a bondsman is trying to decide who they will bond out.  While it is the way they make their money, is it also the way they loose their money. 

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1) Build Skip Trace Database

We have a design for a database where participating bondsmen can list all the people they have contact with and identification data for the contact.  By listing not only people the bondsmen have bonded out, but also people people providing the funds, the surities, references, and aqauintences.  This will give bondsmen a way of finding a person by locating his friends and relatives. 

When a bondsman gets a call from the jail, or from a friend or family member of someone needing bonded out, they can run the name on our database and scure a list of prior contacts.  This will immediately tell the bondsman if the person is an habitual offender or if this is a first or second arrest.  If they are considering bonding a person out, they can find out if the preson just talked to the bondsman across the street and in bond shopping.  In that first couple of minutes, this information will be invaluable for making the decision to bond or not. 

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III. A Comprehensive Solution

If you go to the law library, you will find rows and rows of books on law and hundreds of volumes of case law, statutes, rules, and regulations.  A non-professional trying to understand a legal situation is quickly overwhelmed.  Even lawyers are plagued with the nagging concern that, even after extensive research, that they may have missed something.

We have constructed a set of tools that will allow us to prepare a questionnaire that will lead a person through this labyrinth of law and take the person directly to the law that applies to his/her situation.

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IV. Company Structure
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V. Marketing Strategy and Implementation
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B. Professionals
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VI. Financial Analysis
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A. Evaluation as Source of Income

The evaluation itself will produce income.  We project charging the user $50.00 for the criminal evaluation.  For other evaluations we may or may not charge a fee.  Of that amount, we will receive $25.00.

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B. Document Production

The above questionnaire is designed to address the issues indicted and the primary method of addressing legal issues is by the preparation and filing of legal pleadings and motions.  The primary purpose of the questionnaire is to determine what pleadings or motions need to be filed, then to prepare the pleadings and motions in fully hyperlinked format.  These we can then sell to the lawyers representing the clients.

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D. Time to Implementation

We are prepared to implement an initial set of products withing 6 months of initial funding. 

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1. Development

We anticipate one full year in development.  This project has the capacity to completely change the way lawyers do their business.  When we impliment the project, we can expect that others will readily percieve the value and try to get into the market.  If we are to best profit from our advantage, we must have a relatively complete and beta tested product when we start.  This way, before anyone else can develop a competing product, we will become the benchmark of the industry. 

We project one year until full deployment.  That is conservative but we have much work to do. 

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d. Software Development

This entire project is based on a different paradigm and consequently, we will need at least three full time technical experts to develop the software package we will need to impliment this project.  For the most part, traditional coding has evolved from a time when computer resoruces were scarce and as a result, the method taught in colleges and tech school are an outgrowth of a set of methods based on archaic parameters.  

Most current methodologies are based on a computer centric model.  We will be developing our software based on a urestic model, one that is human centric.  This will take a bit of innovation and out-of-the-box thinking.  With three full time coders we can have this methodology up and running within the 6 month timeframe the other developments will be shooting for.